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The Extraordinary Business Book Club
Episode 404 - LinkedIn mastery with Louise Brogan
Mar 11, 2024
Louise Brogan discusses the importance of LinkedIn for businesses, shares tips on maximizing profile engagement with interactive content, overcoming fears, the evolution of her writing journey, building a successful YouTube channel during lockdown, and upcoming book releases focused on workplace coaching and inclusivity.
36:44
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Quick takeaways
- Utilizing features like carousel posts and short-form videos can enhance visibility and audience engagement on LinkedIn.
- Approaching LinkedIn as an extension of real-life networking events can help in building strategic connections for business opportunities.
Deep dives
The Importance of LinkedIn in Business Marketing
LinkedIn has experienced a surge in popularity, especially during the pandemic, as professionals turned to the platform for networking. The focus on content creation has led to increased user engagement and growth with over one billion user accounts. Utilizing features like carousel posts and short-form videos can enhance visibility and audience engagement on LinkedIn, providing an effective platform for promoting products and services.
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