That Entrepreneur Show The Oprah Effect: Building a Global Brand, TV Strategy, and Defying Southern Stereotypes with Lateshia Pearson
How do you leverage the spotlight of national television to fuel massive business growth?
This week on That Entrepreneur Show, we welcome the incomparable Lateshia Pearson, CEO of Lateshia Pearson Enterprise, Inc., founder of Women Brunch, and TV Personality on the Oprah Winfrey Network (OWN) hit series, Belle Collective.
Lateshia embodies the perfect mix of "grit and glam," showing entrepreneurs how to build a scalable empire while prioritizing self-care and empowerment. She's not just a reality star; she's a strategic force who turned public notoriety into a powerful platform for female founders.
In this empowering episode, Lateshia dives deep into:
- The Power of the OWN Platform: How she strategically uses her affiliation with Oprah's Network to build global visibility and credibility for her luxury marketing firm and mentorship programs.
- Building Without a Blueprint: Lateshia's journey of creating successful ventures like Women Brunch from scratch, overcoming initial challenges in the South, and defying outdated stereotypes in the workplace.
- Reality TV with Purpose: The strategic mindset shift required to move beyond exploitation and use a public platform to authentically uplift and inspire Black women entrepreneurs.
- Grit & Glam: Balancing high-stakes business demands with self-care practices, including sharing her personal health journey with PCOS while living life in the public eye.
- From Nonprofit to Profit: The necessary steps and business hacks she used to transition a mentorship program (Empower Me Sis) into a thriving, sustainable business.
If you want the inside track on high-stakes branding, defying adversity, and turning your personal story into a powerful professional asset, this conversation with Lateshia Pearson is essential listening.
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Music Credits: Copyright Free Music from Adventure by MusicbyAden.