How To Grab Attention And Turn It Into Business

Host Chris Yano speaks to an audience at the 2023 Vertical Track event about his journey through the trades, and why getting the attention of your audience is paramount to success. Listen to hear why return on investment isn't the only ROI you need to pay attention to!

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4:40 95/5 Rule
11:40 return on influence
14:00 Branding
15:40 6 P's of Marketing
22:04 KMART Commercial
24:00 Social Media Influence
29:10 Pay attention to market
34:00 pay attention to results
41:00 Pay attention to your people
45:31 Pay attention to giving back