The Dentalpreneur Podcast w/ Dr. Mark Costes 2358: The Triple Win Marketing Strategy Every Dentist Should Know
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Oct 15, 2025 Dr. Matt Standridge, a general dentist turned educator, discusses his shift from practice ownership to focusing on speaking and content creation. He explores the pros and cons of being an associate, shares a systematic approach to smile design for general practitioners, and delves into a unique triple-win marketing strategy using professional photography to build community goodwill. This strategy not only enhances referrals but supports local businesses, making it a win-win-win for everyone involved!
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Selling Practices And Moving For A New Focus
- Dr. Matt Standridge sold two practices, moved his family to Oklahoma City, and transitioned from owner to associate to focus on education.
- He finished cases, moved in stages, and described the personal reflection and family conversations that drove the change.
Associate Role Improves Work–Life Boundaries
- Being an associate reduced Matt's after-hours business burden and allowed clearer boundaries between work and home.
- He still contributes system ideas but notes not having final say requires receptivity from owners.
Teach Ortho For General Dentists
- Focus ortho teaching on workflows that fit a general dentist environment, not specialist-only techniques.
- Teach practical braces and aligner integration so GPs can deliver ortho efficiently in their practices.