Business Wars The North Face vs Patagonia - Zen and the Art of Business | 4
Apr 6, 2020
In the early '90s, Yvon Chouinard grapples with his new identity as a successful entrepreneur while Patagonia navigates the tension between growth and sustainability. The North Face, under new ownership, races to dominate the market but faces financial woes. Both brands confront tough economic conditions, with Patagonia opting for organic materials despite cost challenges. Meanwhile, The North Face revels in an IPO, showcasing different strategic paths taken in an era marked by competition and environmental concerns.
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Chouinard's Dilemma
- Yvon Chouinard consults with business guru Dr. Cammie about Patagonia's relentless growth.
- Cammie challenges Chouinard's reasons for staying in business, suggesting he sell if he truly wants to give money away.
Steep Tech's Birth
- Extreme skier Scott Schmidt pitches his "Steep Tech" extreme skiwear line to the North Face.
- Despite initial skepticism, the North Face agrees to develop the line with Schmidt.
Patagonia's Layoffs
- Patagonia faces layoffs due to the recession and overspending.
- Chouinard acknowledges unsustainable growth and commits to a more sustainable approach.
