New Technology is making Wholesaling Easier than ever |Robert Wensley|
Apr 24, 2025
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In this conversation, Robert Wensley, CEO of Investorlift, shares insights on how AI is revolutionizing real estate wholesaling. He discusses the shift to a free software model, making access easier for new investors. The talk highlights the importance of adapting to market changes through innovative marketing strategies, including the advantages of AI in lead generation. Wensley also delves into the future of technology in the job market, suggesting the need for universal basic income while celebrating innovations that lower living costs.
Investorlift's new free version democratizes access to wholesaling tools, enabling newcomers to close more deals in real estate.
AI integration in Investorlift optimizes processes and increases assignment fees by accurately matching offers to the right buyers.
Current market trends show a shift towards creative marketing strategies as investors diversify away from traditional, costly PPC advertising methods.
Deep dives
Introduction to InvestorLift and Its Free Version
InvestorLift has emerged as a leading software platform designed to assist wholesalers in efficiently selling their deals, drastically shifting from previous pricing models that started at $120,000 annually. The introduction of a free version is a game changer for many wholesalers, especially newcomers who previously could not afford the service. This new accessibility has reportedly enabled users to close significantly more deals, expanding opportunities for those just starting in real estate investment. The pricing strategy leverages economies of scale, where a growing user base allows for free access while still maintaining service quality.
Impact of AI on Real Estate Wholesaling
AI has been integrated into InvestorLift to streamline processes and enhance offer matching capabilities, making it more efficient than human efforts. The AI system reduces the number of emails required to generate offers significantly, showcasing its superiority in processing and analysis. Users experienced a notable increase in assignment fees, attributed to the AI's ability to identify optimal buyers for deals. As the model continues to learn and adapt, its accuracy and performance are expected to improve, facilitating a more data-driven approach to wholesaling.
Market Trends and Future Predictions
Current market conditions suggest an uptick in motivated seller leads, influenced by financial pressures and the anticipated drop in interest rates. This year is projected to be favorable for wholesalers, as economic and political factors align to create more opportunities. Past market fluctuations have highlighted the importance of transaction volume over price stability, indicating that regardless of price movements, wholesalers thrive when active engagement is present. The blending of economic indicators and real estate trends points towards a resurgence in wholesaling activity as conditions evolve.
Evolving Marketing Strategies in Real Estate
Shifts in marketing strategies are evident as real estate investors experiment with various platforms, such as social media and digital ads, to find what yields the best return on investment. There is a noticeable trend of moving away from traditional pay-per-click (PPC) advertising, with many finding it increasingly ineffective and costly compared to other channels like Facebook advertising. The conversation around marketing emphasizes the need for adaptability and the value of creativity in generating leads, as platforms constantly evolve. Diversifying marketing efforts while focusing on what works best for a specific audience can determine success in the competitive landscape of real estate investment.
The Future of Jobs and Economic Restructuring
The rise of AI and automation raises significant questions about job displacement and the future of work in various sectors, including sales and real estate. While technology typically creates some new opportunities, experts forecast that upcoming mass unemployment could challenge traditional job markets. One proposed solution is Universal Basic Income (UBI), aimed at providing financial security in an era where many jobs may become obsolete. Balancing technological advancement and economic restructuring will require innovative solutions that ensure individuals have the necessary skills and resources to thrive in a transformed economy.
In this episode of The Wealthy Way podcast, I sit down with Robert Wensley, the CEO of Investorlift, the #1 real estate software for selling off-market properties (also known as dispositions). We dive into everything from the current state of the wholesaling industry to how technology, like AI, is reshaping the real estate market. Robert shares some amazing insights on how Investorlift is adapting to market changes, including their new free version and AI updates. We also talk about the impact of PPC (pay-per-click) marketing and how the market shifts are affecting wholesalers. Plus, Robert offers some fascinating thoughts on how technology—like Tesla’s supercharging network and AI bots—can change the way we live and work. We also get into some big picture topics like Trump’s executive orders, the future of living costs, and the role of technology in lowering those costs. You don’t want to miss Robert’s take on how the job market is changing and why innovation is the key to moving forward. If you’re an entrepreneur, especially in real estate, you’ll walk away from this episode with a ton of valuable tips and insights that can help you grow your business, stay ahead of the trends, and maintain balance in life. Tune in now for a great conversation with Robert Wensley! Connect with Robert: Website: https://admin.investorlift.com/register?code=zxeTVP5p IG: https://www.instagram.com/robertwensley/ YouTube: @investorlift
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About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media and has generat...
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