AI in Research Process: Tips and Resources

Kate Morin, VP of Research and Content at the Nielsen Norman Group, discusses the use of Generative AI and large language models in research process. She provides tips and resources on how and where to use these tools effectively, while also highlighting the importance of caution. She emphasizes that AI cannot replace the need for traditional UX research and urges researchers to be skeptical of marketing claims. Kate also explores the potential of AI as a synthesis tool, its limitations in understanding nuances, and the importance of human oversight and critical thinking.