People vs Algorithms Low Sovereignty
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Oct 24, 2025 A lively discussion delves into the complex notion of sovereignty for publishers, questioning if they can regain control over distribution in the face of Big Tech's dominance. The hosts dissect the extractive nature of ad tech and its impact on direct publisher relationships. They also scrutinize OpenAI's ambitions in the tech landscape, speculating on whether it will mimic Google's trajectory or flounder. Insights on how integrated AI and browser experiences could reshape media and commerce add to the thought-provoking analysis.
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Distribution Equals Sovereignty
- Losing control of distribution equates to losing publisher sovereignty and long-term viability.
- Downstream dependence on platform interfaces transforms publishers into production shops, not media companies.
Brand Without Distribution Fails
- A media business requires both strong brand/content and resilient, owned distribution to be sustainable.
- Without distribution rights, you become a production company lacking the institutional value of media ownership.
Prioritize Subscriptions Over Programmatic
- Build subscription revenue to reduce dependence on programmatic ads and reclaim leverage.
- Aim for subscription income that covers living expenses to maximize individual publisher sovereignty.