The GaryVee Audio Experience

Your Brand Is Your Reputation | LinkedIn Inside Fireside Chat

Sep 10, 2020
The discussion dives into the undervalued potential of LinkedIn for personal branding and B2B success. It highlights the delicate global economy and the shifting consumer behaviors shaped by technology. The importance of resilience is explored, reflecting on personal experiences with adversity. Additionally, the conversation touches on the future of tokenization in a digital age while stressing the need for humility and meaningful connections in the social media landscape.
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ANECDOTE

Missing LinkedIn Updates

  • Gary Vaynerchuk's LinkedIn profile lacks recent significant achievements, like the Empathy Wines and Resi exits.
  • He prioritizes content creation, sometimes overshadowing his business accomplishments.
INSIGHT

Personal Brand: Pros and Cons

  • Building a personal brand provides significant benefits, like opening doors to opportunities with major companies and figures like Mark Zuckerberg.
  • However, it requires embracing vulnerability and handling negative feedback, as seen with a lost contract due to crass language on LinkedIn.
ADVICE

LinkedIn and Mental Fortitude

  • Create content on LinkedIn; its organic reach is remarkable for professional careers, like TikTok's.
  • Focus on handling negative feedback; it's a mental game, not just creative.
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