Design Development

144: Architecture on a Global Stage with Stephen Baker, Baker Design Group

8 snips
Sep 10, 2025
Stephen Baker, founder of Baker Design Group, shares his journey in international architecture. He discusses how the Internet and a pivotal collaboration with Gap propelled his firm's global expansion. Hear about the innovative design behind the TripAdvisor headquarters and the importance of multidisciplinary approaches. Baker highlights the challenges of navigating local partnerships and the creative strategies that help compete with larger firms. He also reflects on the role of AI in shaping the future of architecture, blending tradition with cutting-edge technology.
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ANECDOTE

Breakthrough With Gap Multimedia

  • Stephen Baker won a multimedia design competition with Gap that launched his firm internationally.
  • The Gap projects used internet kiosks and a three-story video sculpture to create talk-worthy retail experiences.
INSIGHT

Integrated Disciplines Create Consistency

  • Baker Design Group grew eight design disciplines organically to deliver fully coordinated experiences.
  • Integrating architecture, interiors, branding, media and exhibits prevents one-off nightmares and delivers consistent results.
ANECDOTE

Winning TripAdvisor Against Giants

  • TripAdvisor shortlisted Baker Design Group against much larger firms and chose them for their broader set of design capabilities.
  • The firm won because it offered many integrated “arrows” beyond architecture, matching TripAdvisor's need for a destination HQ.
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