The Hustle Daily Show When did TikTok become an online mall?
Feb 1, 2024
The podcast discusses the rise of TikTok Shop and its impact on user experience. It explores the features offered by TikTok Shop and compares it to QVC. The podcast also talks about the TikTok Shop creators platform and the frenzy among creators. It delves into the impact of ads on user engagement with TikTok and explores the future of TikTok and shopping apps.
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TikTok as an Online Mall
- TikTok Shop integrates directly into the user's feed with ads, live shopping, and affiliate programs.
- This transforms TikTok into a mini QVC, creating a pervasive shopping experience on the app.
Experiencing TikTok Shop Creator Role
- John Weigell joined TikTok Shop as a creator but hesitates because you must purchase products yourself.
- Creators buy products, share them, and earn commissions on sales made through their videos.
TikTok Shop Growth Stats
- TikTok Shop saw rapid growth with US users spending $363 million in November, up from $260 million in October.
- The platform supports 200,000 merchants and 100,000 creators selling products through its affiliate program.