4min chapter

The Hustle Daily Show cover image

When did TikTok become an online mall?

The Hustle Daily Show

CHAPTER

The Impact of Ads on User Engagement with TikTok

This chapter discusses the impact of ads on user engagement with TikTok, including the increase in ads on the platform and users' complaints about their feeds being filled with ads. The speakers question whether TikTok can sustain user interest if every fourth video is an ad and mention a new feature being tested where all posts will be shoppable.

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