Round Table China

Stars, strife, and shopping: unveiling livestream turmoil

Dec 19, 2023
Heyang, a big-name livestream host, discusses the clash between a livestream shopping company's top streamer and management, the aftermath of a controversial livestream session, the challenges of managing relationships with influencers, fan culture in China, and the importance of recognizing the efforts of all team members in managing star employees.
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