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Round Table China
Stars, strife, and shopping: unveiling livestream turmoil
Dec 19, 2023
Heyang, a big-name livestream host, discusses the clash between a livestream shopping company's top streamer and management, the aftermath of a controversial livestream session, the challenges of managing relationships with influencers, fan culture in China, and the importance of recognizing the efforts of all team members in managing star employees.
24:52
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Quick takeaways
- The success of live stream companies relies on the support and loyalty of their star hosts, making it crucial for companies to properly manage and acknowledge their star employees.
- To avoid power imbalances within a company, it is important to acknowledge the contributions of the entire team and implement checks and balances when managing star employees.
Deep dives
The Controversy and Backlash
The podcast discusses the recent controversy surrounding East by, the livestream e-commerce subsidiary of New Oriental. The dispute started when Dong Yui's lines during livestreams were revealed to be prepared by a team, sparking discontent among his fans. This led to a backlash and a sharp decline in the company's stock price and a loss of followers. The CEO's attempt to address the issue only further angered netizens. Eventually, the CEO was removed and Dong Yui was promoted to a new position within the company.
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Discover
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