Fan Culture, Live Stream Relationships, and Managing Star Employees

East Buy, the livestream shopping arm of New Oriental, finds itself in a pickle. Their brightest streamer star and company management clashed in front of the camera, and fans are not holding back from giving them a piece of their minds. Today, we dig deep into the web of the corporate world, big-name livestream hosts, and their devoted fans. Does having a massive fan base always spell success? And how do companies keep their star players happy? On the show: Heyang, Xingyu & Yushun