How I Built This with Guy Raz Advice Line: Reaching New Customers
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Oct 3, 2024 This episode features dynamic founders discussing creative ways to reach new customers. One highlights an online platform that simplifies divorce, while another shares strategies for distributing premium olive oil nationwide. There's also a conversation about on-the-go medical kits for travelers, emphasizing innovative marketing techniques and customer engagement. Insights into building trust, unique promotional tactics, and leveraging digital platforms offer valuable lessons for entrepreneurs eager to expand their businesses.
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Building Trust
- Hello Divorce must overcome the belief that divorces require lawyers.
- Build trust by emphasizing emotional support and positive testimonials.
Balancing Efficiency and Empathy
- Leah Sullivan advises Erin to balance transactional efficiency with emotional support.
- Highlighting founder Erin's legal background and empathy can foster trust.
Scaling a Brand Nationwide
- Kaveh Nurmofidi asks how to scale his olive oil brand, Aficio 22, nationwide.
- He currently sells at farmer's markets and wine festivals, and briefly at Nordstrom.