Email marketing drives 42% higher ROI than other digital channels, yet most campaigns underperform. Patrick McKenna from DMi Partners shares proven AI-enhanced email strategies that have improved client engagement rates while maintaining brand authenticity across enterprise accounts. The discussion covers AI-assisted subject line optimization frameworks, segmentation strategies that leverage machine learning insights, and quality control processes that prevent automated content from compromising brand voice.
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast