Business Wars Estée Lauder vs L'Oréal | Do or Dye | 2
Feb 8, 2021
Travel back to 1904 as a young chemist in Paris pioneers synthetic hair dye, fueling the rise of L'Oréal. Meanwhile, Estée Lauder, inspired by her uncle, embarks on her journey to beauty entrepreneurship after creating her own face creams. Discover how the booming 1920s beauty industry and innovative marketing strategies transformed women's roles and self-esteem. From free samples in salons to the launch of groundbreaking products, learn about the fierce competition and creativity that shaped modern beauty.
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Schueller's Beginnings
- Eugène Schueller quit his job to create synthetic hair dye after overhearing a salon owner's frustration with existing products.
- Despite early struggles and setbacks, Schueller's persistence led to the creation of a gentler, more versatile hair dye.
Strategic Partnerships
- Target influential figures in your industry to promote your product.
- Schueller trained hairdressers in using his dyes, effectively turning them into brand ambassadors.
Lauder's Inspiration
- Estée Lauder's uncle, John Schatz, inspired her interest in beauty products by making face creams in their home.
- Lauder began creating her own face creams and giving free samples to friends, realizing the potential of her products.