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The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Snapchat founder and CEO Evan Spiegel
Feb 3, 2023
Snapchat's Founder and CEO, Evan Spiegel, discusses the birth of Snapchat, his belief in augmented reality glasses, Twitter's potential, and Snap's revenue model. He shares insights on navigating business challenges, the impact of stock price on employee compensation, and his personal aspirations as a young entrepreneur and father.
41:58
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Quick takeaways
- Snapchat's success stemmed from users' interest in visual communication, not just disappearing photos.
- Snapchat prioritizes AR as the future of computing innovation, investing in AR glasses advancement.
Deep dives
Snapchat's Origin Story and Evolution
Snapchat's journey began with co-founders Evan and Bobby's initial entrepreneurial failure, leading to the creation of a photo-sharing app called Pickaboo, later renamed Snapchat in 2011. The app's success stemmed from users' interest in visual communication rather than disappearing photos. Over time, Snapchat's user base grew gradually, with early financial struggles until securing investment from Lightspeed.
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