16min chapter

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech cover image

with Snapchat founder and CEO Evan Spiegel

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech

CHAPTER

Embracing Augmented Reality: Snap's Conviction and Investment

The chapter focuses on Snap's strong belief in the future of augmented reality (AR) technology, discussing their investment in AR glasses to unlock its full potential. It highlights the limitations of AR on smartphones and the shift towards more immersive AR experiences. The conversation delves into Snap's long-term vision of AR and emphasizes the importance of innovation in staying competitive.

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