#8- Helena Maus - Trust & Transparency

Helena Maus is the CEO of Archetype, a global communication and marketing agency. She describes herself as an atypical CEO and is passionate about furthering Archetype’s vision to build a model of the agency of the future and driving Archetype’s client charter, in which success is mutual and excellence is pursued relentlessly. 

Previously Helena served as CEO at Bite, was partner at the OutCast Agency and held several in-house roles, including chief of staff at Yahoo.

In our conversation, she shares how small moments of humiliation became a source of conveying her truth, How growing up in a government-assisted social housing experiment impacts the way she leads, and what happened when her husband told her to quit.