Better Under Pressure

Sara Milne Rowe
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May 1, 2025 • 48min

Petra Velzeboer - Bet On Yourself

When I ask most guests on Better Under Pressure when they first experienced pressure, they normally say it was from either parents or school in exams or on sports day, but when you’re born into a notorious cult where you’re raised knowing the world is ending and you are one of god’s endtime soldiers, the pressure is on a whole other level. Petra Velzeboer managed to escape from the cult in her early twenties, and started a family and working, only to find the latter not too dissimilar to those original pressures of the cult - which is why - to use her phrase - she crashed. So it’s no wonder that, when she managed to very consciously extract herself from that second cycle, Petra became a psychotherapist and champion of mental health support with her organisation - PVL - combatting psychologically toxic cultures and promoting mentally healthy work environments.
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Mar 21, 2025 • 48min

Alice Dyson - “Expect To Navigate A Yes”

Working out the things that don’t count so much in your day or your week can be tricky. It’s very easy to fall into the trap that everything is a priority. In Alice Dyson’s case – as CEO and founder of the dynamic entertainment and production company, Framewood Media, it’s particularly tough.   Welcome to The Better Under Pressure podcast, I’m Sara Milne Rowe and in this episode I’m talking with Alice Dyson.   A pioneering female leader in the music industry, Alice is a champion of innovation in media, storytelling, and entertainment. Previously the Director of the British Phone-agraphic Industry, she’s been involved in everything from releasing films with Helena Bonham Carter to recording the Royal Philharmonic Orchestra in St Paul’s Cathedral. She is also deeply passionate about sport, health and science - all of which has led to her creating Geo-genomix—a pioneering initiative to help people achieve better health outcomes through personalised insights. Today she shares, amongst other things:   💪 How - despite a chronic autoimmune condition - she’s learnt to channel pressure into opportunity; 💪 What she means by ‘Navigating the Nos’ 💪 What helps in her pursuit of making it into the England over-45 masters hockey squad.   Let’s find out how she manages her energy to be… Better Under Pressure.
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Feb 27, 2025 • 1h 7min

Claire Danson - The pressure of "What's Next?” - Turning Life's Corners into New Directions

This episode of BUP is special: In the summer of 2019 Claire Danson, European Triathlon Champion collided with a tractor while she was out training, her future instantly transformed from professional triathlete to life in a wheelchair.  As performance coaches, at Coaching Impact we work with many athletes and leaders in the sector, but my conversation with Claire goes down as one of the most inspiring I’ve had on this podcast. Claire’s story of resilience and reinvention as a para-athlete offers profound insights into our relationship with pressure. Do listen, Claire is deeply inspiring and is full of practical tips to apply whatever pressure you might be under. 
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7 snips
Jan 23, 2025 • 42min

Richard Medcalf - Choose how your Past ignites your Present

Richard Medcalf, founder of Xquadrant and author of "Making TIME for Strategy," shares insights from his unique upbringing with a disabled sister, revealing how it shaped his approach to business pressure and strategy. He emphasizes the importance of humor and resilience in navigating corporate challenges. The conversation highlights transforming personal adversity into motivation, celebrating small victories, and balancing strategic thinking with personal energy. Richard's journey showcases how family ties can ignite a commitment to becoming a force for good.
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Dec 6, 2024 • 1h 2min

#56 - Rosie Wild - Get Excited by Things You’ll Probably Fail At

Today’s episode is a fascinating conversation with a remarkable woman: Major Rosie Wild. Rosie is a British Army Officer and Professional Athlete who, following major injuries and a knee operation, went on to win the Sword of Honour at Sandhurst—the first woman to do so since men and women were integrated into the same platoons. In 2020, Rosie became the first woman in history to pass the Pre-Parachute Selection Course (P Company), qualifying to serve in the airborne forces at 16 Air Assault Brigade, where she deployed on numerous operations, including the evacuation of personnel from Kabul. Rosie is an accomplished and competitive triathlete. After she came 15th in the London Marathon and 2nd at Ironman Copenhagen, the British Army began supporting her in training and racing as a Professional Triathlete. In September 2024, Rosie competed in the Ironman World Championships, where, out of a field of almost 1,400, she placed 30th. In our conversation, Rosie shares: - Why she isn’t lit up by goals - How she uses complacency - And why winning has become all about being willing to lose.
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Nov 21, 2024 • 59min

#55 - Dr Mindy Lane - Walking Into the Unknown

Today I’m talking to Dr. Mindy Lane, a sub-specialist surgeon in the United States with 25 years of experience. Her understanding of how to thrive under high-stakes pressure in the operating room has enabled Mindy to also become an accomplished EK-WESS-TREE-UN. In the OR, she was able to lead her team with steady hands and a clear mind to save lives. In the dressage arena, she harnessed the pressure—and her horse, Fjurie—to achieve the highest levels in national competitions. As Mindy says, the principles of calm, control, and precision apply in both hospital and horse riding. She now specialises in bridging the gap between industry and medicine. Her goal is to make a significant impact on global health through innovative solutions. Whether it’s in the operating theatre, the arena, or the boardroom, Mindy believes that being "better under pressure" isn’t just a skill—it’s a way of life. In our conversation, Mindy shares: - When a winning strategy doesn’t work anymore - How a data-driven scientist deals with gut instinct - And what happened when she saw in her daughter a side of herself she didn’t like
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Nov 7, 2024 • 59min

#54 - John Amaechi - What’s core to Sustainable High Performance?

Today I’m talking to Professor John Amaechi CBE, an organisational psychologist and founder of APS Intelligence, where he is the Leadership Transformation expert.  His book, The Promises of Giants, was a New York Times and Sunday Times bestseller, in which he draws on his early life in Stockport, his rise to becoming the one of the first Britons to play professional basketball in the NBA and his career since – working with organisations to build authentic and ethical cultures. John is Professor of Leadership at the University of Exeter Business School, a non-exec director of a FTSE 250 company, and in 2023, received the Sport Industry’s Integrity & Impact Award. Oh, and he’s also passionate about Star Wars. He was hugely influenced by his mother, and he lives his life inspired by her words, that “the most unlikely of people, in the most improbable of circumstances, can become extraordinary.”  In our conversation, John shares… - What he means by sustainable high-performance… - Why he is deliberately hard to get hold of and what, as a former elite sportsman, - And he hates about going to the gym. 
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Oct 18, 2024 • 54min

#53 - Rupal Patel - Be Willing To Be Surprised?

Today I’m speaking with Rupal Patel, a woman who has had an unconventional career, as suggested by the title of her best-selling book, From CIA to CEO. As a CIA analyst and field agent, she advised four-star generals, earned War Zone Service Medals, and was recognised by the CIA Director for “superior support to the President.” She then transitioned into the business world. Rupal’s trailblazing business work has been featured in USA Today and Business Insider, and in 2023, she was named one of the “Most Influential Women of the Year.” She is committed to developing the next generation of leaders and change-makers through her pro bono work for Virgin Startup, and through her roles as Entrepreneur in Residence at London Business School and Alumni in Residence at the University of Chicago. In our conversation, Rupal shares… - What can be gained from riddles over dinner, - The creative benefits of leaving things to the last minute, - And what she discovered by ‘leaning into the laziness.’
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Sep 26, 2024 • 51min

#52 - Alina Addison - What if it’s good?

Today I’m talking to Alina Addison, ex-accountant, ex-investment banker, executive coach, and now author. Alina left Romania as a young adult. Soon afterwards, she went into accountancy with PwC before joining Rothschild & Co. There, she became the first woman to be promoted to Managing Director and Head of Trading—all while working four days a week. In her book, The Audacity Spectrum, Alina combines personal experience with extensive research to share her mission. She wants to ignite audacious leadership in people through a bold mix of courage, care, and nonconformity. In our conversation, Alina shares… - What she learnt from being that boarding school toddler, - Why her life changed thanks to a friend’s audacious question, and - How she ended up completing two degrees in two countries—at the same time!
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Sep 12, 2024 • 59min

#51 - Simon Scott - Work Out Whether the Pressure is Lethal or Just… Horrible!

Welcome to season 2 of Better Under Pressure! I’m very excited to be kicking it off today in the company of none other than my business partner, Simon Scott. Formerly a Royal Marine Commando Officer and diver, who was awarded the Sword of Honour, Simon found that his time in the Marines satisfied both his desire for challenge and his fascination with explorers like Ernest Shackleton. After 11 years, he left and has since been coaching leaders in various industries, and increasingly in sport. He has supported people like Alex Danson, who captained GB Hockey to Olympic gold, worked with Dave Brailsford at INEOS Cycling, and is currently on the training ground with Steve Borthwick and his coaches at England Rugby. He is also an active trustee of the Adaptive Grand Slam charity, which trains and enables disabled adventurers in extreme expeditions. In our conversation, Simon shares what he learned when given a can of beans without an opener, how his father, a rowing coach, helped him become a runner, and what he believes makes up an explorer’s mindset.

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