TED Talks Daily Is alternative meat the recipe for a healthier planet? | Tao Zhang
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Jan 8, 2024 
In this engaging discussion, Tao Zhang, an impact investor dedicated to environmental sustainability in China’s food industry, reveals the urgent need for Chinese consumers to transition to plant-based alternatives. He dives into the staggering meat consumption statistics and highlights the cultural significance of meat in China. Tao emphasizes the potential of new protein sources as both a climate solution and a lucrative business opportunity. By showcasing diverse, tasty options, he advocates for a shift that could profoundly benefit the planet and the economy.
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Midlife Epiphany
- Tao Zhang's wife was surprised by his career shift into food impact investing.
- She initially thought it was a midlife crisis, given his lack of foodie tendencies.
China's Importance
- Achieving global climate goals requires significant engagement from China due to its size and influence.
- Tao Zhang's career focused on environmental issues in China, primarily in industrial areas.
New Proteins as a Solution
- Tao Zhang believes new proteins, including plant-based, microbial, and cell-based alternatives, are key to engaging Chinese consumers in environmental solutions.
- These alternatives address the environmental challenges posed by traditional animal proteins.