Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Bart van der Meer Drives 5M Monthly Page Views with Digital PR
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Apr 30, 2025 In this engaging discussion, Bart van der Meer, Director of Search at Leeds.io, shares his extensive expertise in digital PR and SEO. He dives into innovative strategies for obtaining backlinks through original data creation, revealing how even small businesses can effectively scale their PR efforts. Bart emphasizes the importance of leveraging unique data to boost organic traffic and challenges common SEO misconceptions. Listeners will find practical tools and techniques for successful outreach and compelling content creation that resonates with high-authority sources.
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Early Digital PR Success and Failure
- Bart van der Meer shared his first digital PR campaign for a locksmith that took 150 hours and earned 123 backlinks.
- However, the next three campaigns failed, teaching important lessons about expectations and effort.
Leverage Original Data in PR
- Use original data in digital PR campaigns to stand out and attract attention easily.
- Collect this data through site pop-ups or surveys asking simple, relatable questions that encourage user participation.
Iterate Digital PR Subject Lines
- Send out digital PR campaigns multiple times with revised email subject lines to increase success.
- Employ AI tools to help create compelling subject lines for better outreach response.