Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
How Bart van der Meer Drives 5M Monthly Page Views with Digital PR
Apr 30, 2025
In this engaging discussion, Bart van der Meer, Director of Search at Leeds.io, shares his extensive expertise in digital PR and SEO. He dives into innovative strategies for obtaining backlinks through original data creation, revealing how even small businesses can effectively scale their PR efforts. Bart emphasizes the importance of leveraging unique data to boost organic traffic and challenges common SEO misconceptions. Listeners will find practical tools and techniques for successful outreach and compelling content creation that resonates with high-authority sources.
49:38
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Quick takeaways
- Original data plays a critical role in shaping content that attracts high-authority backlinks and enhances SEO performance.
- Successful digital PR campaigns require a deep understanding of target sources and the relevance of content to foster meaningful relationships.
Deep dives
The Journey from Intern to Agency Owner
The speaker recounts his early career journey, detailing how he transitioned from an internship at a flower import and export company to founding his own digital marketing agency at the age of 20. His proactive approach allowed him to identify the digital marketing gaps in the company and build a successful agency over 12 years, scaling it to a team of 20. By focusing on SEO rather than traditional web design and programming, he found a profitable niche. Ultimately, he sold this agency three years ago, which set the stage for his current role as a shareholder and director at Leeds.io.
