EP | 703 - How a Stubborn Functional Health Coach Went From 'I'll Figure It Out' to $90K Months

Alyica Israel AKA Be Your Own Daddy is back on the podcast and we are going to talk about a lot of her business journey but one part in particular when she started to run ads and everything changed. Well not everything but when you listen, you'll understand what changed. The marketing game has changed since 2019 and it's important to keep up with what's working and hearing it from someone who's crushing in our field today is exactly what we are bringing you!

Time Stamps:

(0:10) Be Your Own Daddy Is Back

(1:30) What AB Barbell Looked Like Before IFCA

(3:40) Stubborn About Mentorship

(7:34) Data and The Entrepreneur's Mental and Emotional State

(12:55) 2019 vs 2025 Marketing Game

(19:50) Ads and The Ego

(23:00) Alycia's Ads Journey

(28:43) Ads Improve Your Sales and Nurture Skills

(41:35) The Fearlessness of Lacey Iskra

(44:00) Parting Advice

(48:33) Where To Find Alycia

----------

🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?

Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent

👉 Click Here For Instant Access

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video