Money Lab

Systems! 4

Nov 30, 2025
Discover how building effective systems can streamline your business operations. Matt shares his journey of simplifying his company to three core functions: promotion, sales, and delivery. He illustrates a three-part business flywheel that generates word-of-mouth growth. Learn the importance of documenting systems for consistent team execution and how to create organized email SOPs. With insightful tips on enhancing productivity through Asana workflows and AI-driven templates, Matt emphasizes that effective systems can significantly boost creativity and efficiency in both business and personal life.
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INSIGHT

Three-Part Business Flywheel

  • Matt Giovanisci frames every business as three linked parts: attention (promotion), sales (conversion), and delivery (product quality).
  • Focus on improving attention and conversion before multiplying products to grow sustainably.
ADVICE

Document Every Step As An SOP

  • Write down every step of a repeatable process as an SOP so others can follow it consistently.
  • Turn ambiguous decisions into fixed rules to reduce decision fatigue and speed execution.
ADVICE

Use Templates For Creative Work

  • Create templates for recurring creative tasks like short-video scripts and lock in hook length and structure.
  • Use those templates to train AI or teammates, then edit outputs instead of starting from scratch.
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