AI-assisted ideation and its surprising impact on team performance

The study explores the use of AI, specifically chat GPT, in assisting teams during brainstorming sessions. Contrary to expectations, the research found that AI-assisted teams did not generate more or better ideas compared to non-AI-assisted teams. However, they did generate a moderate amount of average quality ideas. This unexpected outcome highlighted the presence of a cognitive bias known as the Einstein-Lang effect, where teams tend to settle for familiar or mediocre solutions when using AI tools. The study suggests that changing behaviors and biases is crucial for harnessing the full potential of AI to improve team-based problem solving.