Geronimo Unfiltered Burn the Boats & Build the Machine: How Fitstop Owners Turned a ‘Sinking Ship’ into Record Profit
For our Sale A Day Playbook go here: https://bit.ly/pod-saleadayplaybook1
Ever felt like you’re doing everything “right”… but the numbers still aren’t moving? Today’s chat is for the owners who nearly walked away - then doubled down, rebuilt their engine, and clocked best-ever months and highest profit.
In this episode, three legends from the Fitstop network get brutally honest about expanding too soon, clawing back from under-100 members, and the identity shift from chief-everything-officer to real CEO.
You’ll hear the exact plays they ran - leads, sales, content, roles, KPIs, and hiring - that turned overwhelm into momentum, and momentum into money.
Here’s what we’re covering:
-The multi-site mistake (and the readiness checklist to avoid it)
-Why your manager shouldn’t own sales - and the simple split that fixes retention
-Avatar-led content that pulls quality leads (even when ads don’t get the click)
-Become obsessed with your numbers: daily tracking, net member movement, and realistic lead targets
-How a VA can buy back ~15 hours a week - and what to do with that deep work time
-Accountability over excuses: stop blaming HQ, markets or seasons
-Designing lifetime retention beyond 90 days (and building member “future”)
-Hiring sequence for scale: content first, then sales, with clear KPIs and forecasts
Chapters:
⏳ [00:00] Cold Open & Intros: From nerves to wins on the board
⏳ [06:42] The Hard Lesson: Went multi-site too early and paid for it
⏳ [09:44] Are You Ready for Site #2? Team & structure checklist
⏳ [10:27] Burnout & Churn: The surprises no one tells you about
⏳ [19:46] Losing Hurts, But It Teaches: How setbacks sparked better marketing
⏳ [20:29] Ditch Free Trials: Paid offers that attract the right members
⏳ [37:10] Split the Roles: Managers own retention, one owner owns sales
⏳ [42:18] Know Your Numbers: Daily tracking and reverse-engineering leads
⏳ [44:14] Content That Converts: One clear avatar per site
⏳ [57:03] Follow-Up That Lands: 6–7 calls in 3 days + smart DMs
⏳ [63:09] Buy Back Time: Hire a VA and do real deep work
⏳ [73:00] Lead Like a CEO: Clarity, KPIs, standards, cadence
⏳ [75:21] No More Excuses: Radical ownership beats blame every time
⏳ [79:45] The Cost of Wearing All the Hats: Burnout and a silent studio
⏳ [83:06] Big Next Moves: Content hire, then full-time sales, then scale
⏳ [86:02] Freedom & Optionality: Build a business you can keep - or sell
⏳ [87:16] One Piece of Advice: Learn fast, get help, and get out of your own way
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