Masters of Scale Shark Tank and FUBU’s Daymond John — How to partner like a shark
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Apr 18, 2023 
Daymond John, founder of FUBU and a key figure on ABC's Shark Tank, discusses the art of authentic partnerships. He reveals how his strategic collaborations with figures like LL Cool J transformed his brand from a grassroots endeavor into a billion-dollar success. Daymond emphasizes the importance of aligning with the right partners to foster growth. He shares valuable lessons from his journey, including the significance of community ties and innovative marketing strategies that resonate with hip-hop culture.
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LL Cool J and FUBU
- Daymond John needed LL Cool J to wear a FUBU shirt for a magazine ad.
- LL Cool J initially refused due to conflicting sponsorships but agreed, valuing community ties.
Authentic Alignment in Partnerships
- Build partnerships based on authentic alignment.
- The stronger the alignment, the more creative and effective the partnership becomes.
The Dollar Van Business
- Daymond John's mother ran a dollar van service, demonstrating early entrepreneurial spirit.
- Daymond later adopted this model, learning customer alignment and building future networks.