Masters of Scale

Shark Tank and FUBU’s Daymond John — How to partner like a shark

Apr 18, 2023

Daymond John, founder of FUBU and a key figure on ABC's Shark Tank, discusses the art of authentic partnerships. He reveals how his strategic collaborations with figures like LL Cool J transformed his brand from a grassroots endeavor into a billion-dollar success. Daymond emphasizes the importance of aligning with the right partners to foster growth. He shares valuable lessons from his journey, including the significance of community ties and innovative marketing strategies that resonate with hip-hop culture.

36:11

Episode guests

Daymond John

AI Chapters

Episode notes

Intro

1min

The Power of Authentic Partnerships

2min

The Power of Strategic Partnerships in Business

5min

Innovating for the Hip-Hop Generation

15min

Building a Brand: From Differentiation to Strategic Partnerships

3min

Magic Show Challenges

4min

The Power of Strategic Partnerships in Overcoming Business Challenges

2min

FUBU's Strategic Partnerships

5min

Harnessing Diverse Perspectives for Team Success

3min

How do you create authentic partnerships to build scale? Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urbanwear brand.

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