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In episode 180 of the Disruptors for GOOD podcast, we speak with Zane Adams, Co-founder of FedUp Foods, on forging the next generation of sustainable manufacturing and regenerative practices to change our food ecosystem for the better.

Zane Adams is part of the leadership team at FedUp Foods PBC, the holding company of Buchi, a brand pioneering positive social and sustainable change in the beverage industry.

Joining the team just nine months after Jeannine and Sarah started in 2009, Zane is regarded as the “father” of the Buchi brand and its impact platform. Here Zane combines a passion for people and the planet with his deep marketing expertise and business background that developed the Buchi brand and subsequently launched FedUp Foods PBC in 2020, fostering enterprise partnerships from suppliers to community collaborators.

A leader in the space, Zane believes the expansion of regenerative supply chains drive longer, more sustainable revenue for scaling business and family farms. Zane is a sought-after speaker and media commentator and has been featured in numerous podcasts like Winning at Work, Washington Post, New York Times, Real Leaders Magazine and recently ranked alongside Jeannine Buscher, Co-CEO as #30 on the MO 100 Top Impact CEO’s in the United States.

Zane is a founding member, and currently serves as Chairman of the Board for Kombucha Brewers International, the global trade association for the kombucha industry.

About FedUp Foods

FedUp Foods is forging the next generation of functional beverages using sustainable manufacturing and regenerative ingredients as a vehicle to change our food ecosystem for the better. Community-centered and values driven, the team at FedUp Foods is united in purpose to craft delicious, high-quality, nutrient-dense fermented products; invest in the regeneration of the planet, and use business as a conduit for positive social impact.

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