One growth tactic that worked in 2015 that will still work in 2035

Direct mail automation struggles with speed and attribution challenges. Ryan Ferrier is CEO of Lob, the direct mail automation platform used by over 12,000 businesses to modernize physical mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, API-triggered mail pieces that respond to digital events like cart abandonment, and QR code attribution systems that achieve 5% average conversion rates with personalized landing pages.

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