The Daily

The Sunday Read: ‘I Fell in Love With Motorcycles. But Could I Ever Love Sturgis?’

Nov 7, 2021
Jamie Lauren Keiles, a contributing writer for the New York Times magazine, shares their journey after purchasing a motorcycle during the pandemic. They explore the unexpected depth of biker culture at the iconic Sturgis Motorcycle Rally. From the excitement of riding through the Black Hills to confronting the realities of stolen bikes and health issues, Jamie reflects on the authenticity and complexities of this community. Their narrative reveals how motorcycle culture can be both a thrilling adventure and a mirror of personal freedom.
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ANECDOTE

Unexpected Biker Persona

  • Jamie bought a motorcycle for transportation during the pandemic, surprised by friends' reactions.
  • People saw them as a "bad boy" biker, challenging their perception of this archetype.
INSIGHT

Sturgis Culture

  • The Sturgis Motorcycle Rally has rules reflecting its biker culture, including bans on "trailer bashing" and political talk.
  • A hierarchy exists among attendees, prioritizing those who ride their motorcycles to Sturgis over those who trailer them.
ANECDOTE

Flight to Sturgis

  • Jamie's flight to Sturgis was filled with older white couples, many expressing pro-Trump sentiments.
  • The atmosphere was one of rebellious anticipation for the rally and South Dakota's lack of helmet laws.
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