The Game with Alex Hormozi Cash Flow Consulting | Ep 217
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Jun 26, 2020 Discover how to effectively manage cash flow with powerful customer lifecycle strategies. Learn a simple four-quadrant model to address cash flow challenges by acquiring customers and maximizing their value. Explore practical steps like adding upsells and offering discounts to enhance revenue. You'll even get a math breakdown of potential earnings within the first month. Plus, uncover insights on customer retention that can significantly boost your business's success.
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Fix Your Business, Not Marketing
- If your business can't profit $100 per customer, fix your business model, not your marketing.
- Focus on increasing customer value to afford higher acquisition costs.
Add-On Products
- Increase upfront profit with add-on products during initial service sales.
- This works for any industry, from gyms selling supplements to med spas selling skincare.
Add-On Services
- Offer additional services to increase customer lifetime value.
- This could include upsells like nutrition coaching at a gym or CoolSculpting at a med spa.
