Attract, Don't Chase: Relationship Marketing & ADHD

Dec 9, 2025

Cat Orsini, an MBA and master-certified coach, shares her inspiring journey as a neurodivergent entrepreneur. Diagnosed with ADHD and autism, she discusses how these traits fuel her unique approach to relationship marketing. Cat highlights the harmony between automation and genuine connections, advocating for a shift away from hustle culture to building authentic relationships. She emphasizes the importance of unmasking to attract clients who align with her values and the strength found in embracing one’s limitations while focusing on personal strengths.

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ADVICE

Automate The Follow-Up, Keep The Human

Automate predictable touchpoints so you only handle high-value conversations.
Use systems to surface warm leads and focus your energy on people who raised their hand.

ANECDOTE

Fired Four Times Sparked A Systems Ethic

Cat was fired multiple times early in her career for attention-to-detail issues.
That experience shaped her drive to eliminate waste and build systems that fit her brain.

ADVICE

Ask Two Simple Questions To Fix Friction

When you hit resistance, ask two questions: how to make it easier and how to make it fun.
Use those answers to redesign tasks or automate them so they match your brain's needs.

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Diagnosed recently with both ADHD and autism, Cat Orsini’s candid storytelling takes us on a journey from feeling like an outsider to building a thriving business based on authentic relationships, automation with heart, and radical self-acceptance.

In this interview, Cat reveals her unique approach to business—one that centers curiosity, genuine connection, and meeting people where they are (with a little tech magic to make life easier and more fun).

You’ll hear not just the triumphs, but also the complex, sometimes messy moments of “unmasking” and designing a business that fits your actual brain and values, not someone else’s idea of success.

Episode Highlights:

Strategic Relationship Marketing vs. Automation

Cat breaks down why automation and relationship-building aren’t mutually exclusive—and how smart systems can let neurodivergent business owners focus on authentic, meaningful connections.

Attract, Don’t Chase

Move over “hustle culture.” Cat and Diann discuss how building genuine relationships and letting people self-select nurtures business without the creepiness or pressure of hard selling.

Neurodivergent Thriving in Business

How Cat’s ADHD and autism traits fuel her ability to notice patterns, create unique solutions, and support her clients in efficiently reaching their goals.

Automating the Human Touch

Learn how emails, follow-ups, and event workflows can be automated, freeing up energy for one-on-one connections with those who are ready for deeper engagement.

Ethical Reciprocity & Non-Bro Marketing

Cat outlines how heart-centered reciprocity builds lasting relationships and why neurotypical tactics often miss the mark for neurodivergent individuals.

Meet our Guest: Cat Orsini

Cat Orsini has an MBA, is a master-certified coach, an entrepreneur, and co-author of the book "Experts Never Chase."

She specializes in relationship marketing, strategic conversations, and building automated systems that allow her—and her clients—to focus on human connection over busywork.

Through radical acceptance of her neurodivergence and trauma history, Cat has crafted a career and life that honors her strengths and refuses to squeeze herself into a neurotypical mold.

Links & Resources:

Know someone who identifies with ADHD + Autism (officially diagnosed or not…)?

Think this episode would inspire them? Here is the link to share it with them, in the most comfy way possible: https://bit.ly/episode-blog-292