Modern Musician Podcast #322 - Jesse Kirshbaum: Turning Cultural Trends into Career Momentum
Jesse Kirshbaum is the powerhouse founder and CEO of Nue Agency, a creative firm redefining the intersection of music, branding, and technology. Known for shaping cultural movements through platforms like SoundCtrl and CRWN, Jesse has championed artist-driven storytelling that bridges creators, culture, and brands. With his acclaimed newsletter Beats + Bytes, he’s become one of LinkedIn’s most influential voices in music-tech, offering deep insights into where the creator economy is headed. His work continues to empower artists to innovate, collaborate, and stand out in a noisy digital world.
In this episode, Jesse Kirshbaum shares how indie artists can break through the noise by thinking like brands, building authentic communities, and harnessing cultural trends to create lasting impact.
Key Takeaways:
- Discover how to position yourself as a brand that attracts opportunities, not just streams.
- Learn how to leverage storytelling, partnerships, and context to create career-defining moments.
- Understand why curiosity, consistency, and collaboration are essential in the evolving creator economy.
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→ Learn more about Jesse and his work at Nue Agency at nueagency.com.
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