Maximum Lawyer AI Just Hijacked Search and These Are the Only Strategies That Still Convert
Nov 15, 2025
Dive into the world of digital marketing and AI as Tyson discusses the impact of AI overviews on click-through rates. He emphasizes the need to focus on bottom-of-funnel strategies for conversions and suggests rethinking PPC budgets. Get insights from HubSpot's latest newsletter findings and explore new AI tools from YouTube and TikTok for content creation. Learn how Google's AI can now streamline booking processes for travel and appointments, making life easier for users. Tune in for actionable marketing tips!
AI Snips
Chapters
Transcript
Episode notes
AI Overviews Crush Traditional Clicks
- Google's AI overviews have drastically reduced organic and paid click-through rates, especially for informational queries.
- Tyson Mutrix says firms must shift KPIs from traffic to visibility, share of voice, and lead quality.
Shift Budget To Bottom-Of-Funnel
- Rebalance your funnel toward bottom-of-funnel queries like "attorney near me" to capture converting users.
- Tyson Mutrix recommends prioritizing LSAs or bottom-funnel SEO and testing pay-per-click budget shifts.
Create On-Page Answer Engines
- Build 'answer engines' on your pages by listing common questions with concise answers under topic pages.
- Test this on your top five informational topics to preserve visibility and improve conversions.