The Art of a Great Question with Cal Fussman [From the Archive]

Episode Description:

Before Cal Fussman interviewed Muhammad Ali, Mikhail Gorbachev, Kobe Bryant, Serena Williams, Al Pacino, Robert De Niro, and hundreds of other extraordinary people, he spent nearly a decade traveling the world without much of a plan.

He would get on buses without knowing where they were going. He had little money, so he often needed to strike up a conversation with a stranger and build enough trust to be invited home.

That became his training.

Cal learned to read people, listen closely, follow curiosity, and ask the question that could turn a stranger into a friend. Those same skills eventually became the foundation of his celebrated What I’ve Learned interviews for Esquire.

In this first conversation between James and Cal, they explore why questioning is becoming more valuable in a world overflowing with answers. Google can give you information almost instantly. What it cannot necessarily give you is the question that changes how someone sees their own life.

Cal explains why television interviews often fail to create real connection, why canned questions produce canned answers, and why he eventually stopped bringing a written list of questions into interviews.

Preparation still matters. But once the conversation begins, the interviewer has to listen.

James and Cal also talk about curiosity as a skill that gets suppressed over time. Children ask questions constantly. Adults often stop because asking reveals that they do not know something. Cal argues that the process can be reversed: curiosity can be deliberately rebuilt.

They break down some of Cal’s most memorable interviews, including the question that opened up Mikhail Gorbachev, what he learned from Larry King and Oprah Winfrey, and why a seemingly strange question to Dr. Dre can reveal far more about passion than asking someone directly whether they work hard.

The conversation eventually turns back on James. Cal becomes fascinated by James’s ability to simplify ideas into repeatable formats, and the two start brainstorming how questions themselves could become tools for hiring, parenting, relationships, education, and business.

Underneath all of it is a simple idea:

A better question can lead somewhere you never expected to go.

Editorial Note:

This is a From the Archive episode and the first interview between James Altucher and Cal Fussman. The original episode, #324: “The Art of a Great Question,” was published March 5, 2018.

References to Cal being new to podcasting, Big Questions just getting started, his role at Esquire, the state of magazines and terrestrial radio, and podcasting being in its “second inning” reflect the original recording period.

Several people discussed in the episode have since died, including Kobe Bryant, Larry King, and Mikhail Gorbachev. Their interviews are discussed here in the context of Cal’s career and his experiences with them.

Cal’s Big Questions podcast remains active, and his work today continues to center on questioning, human connection, leadership, and increasingly the future of work in the age of AI.

What You’ll Learn:

• How a decade of unplanned travel taught Cal to connect with almost anyone.
• Why Cal believes great questions have become more valuable in a world overflowing with answers.
• How asking questions helped turn a young sportswriter into one of the world’s best-known interviewers.
• Why Cal prepares extensively but throws away his written questions once the interview starts.
• How curiosity gets suppressed as we grow older—and how to deliberately rebuild it.
• Why asking the heart before the head can produce a completely different conversation.
• What Cal learned about interviewing from Mikhail Gorbachev, Larry King, Oprah Winfrey, and Dr. Dre.
• How changing a single question can alter hiring, parenting, education, business, and even the direction of a life.
• Why simple formats can sometimes create more impact than complicated ones.
• How podcasting gave Cal a new way to pursue the uncertainty and discovery he once found traveling the world.

Timestamped Chapters:

[03:20] Meet Cal Fussman

James introduces Cal, his Esquire career, Big Questions, and the hundreds of iconic people he has interviewed.

[05:00] Leaving a Life That Felt Too Predictable

Cal remembers leaving St. Louis because he could already see the rest of his career unfolding in front of him.

[07:30] Inside Sports and the Writers Who Raised the Bar

Cal describes entering a remarkable New York writing culture alongside people like Hunter S. Thompson and David Halberstam.

[11:00] When a Passion Disappears Overnight

Inside Sports collapses, leaving Cal to decide whether to find another job or build a completely different life.

[14:00] A Decade of Not Knowing What Happens Next

Cal leaves for Europe and becomes addicted to waking up without knowing where he will go, who he will meet, or where he will sleep.

[20:30] Learning to Connect With Strangers

Bus rides become Cal’s laboratory for reading people, starting conversations, and creating trust across language and cultural barriers.

[24:00] Are We Losing the Ability to Connect?

James and Cal discuss smartphones, earbuds, scripted media, and how modern communication can reduce opportunities for spontaneous conversation.

[26:00] Why Television Interviews Aren’t Conversations

Cal contrasts genuine interviewing with short, confrontational television segments built around talking points and “gotcha” moments.

[29:00] When Clicks Replace Interesting Stories

Cal describes how measurable popularity changed which people and stories media organizations choose to pursue.

[31:00] Questions as a Superpower

James argues that Cal’s ability to ask the right question has generated experiences, friendships, opportunities, and an entire career.

[33:00] The Question That Made Cal a Reporter

As a college freshman, Cal sneaks into a football locker room and asks a question that makes the veteran reporters around him start taking notes.

[36:00] We Have Plenty of Answers

Cal explains why Google changed the value equation: answers are abundant, while great questions remain scarce.

[38:30] Why Cal Throws Away His Questions

Cal remembers interviewing attorney F. Lee Bailey and learning that notes could interfere with confidence, equality, eye contact, and genuine conversation.

[45:00] The Woman Standing in the Bus Aisle

James finally circles back to the question he has wanted answered from the start: how did Cal meet his wife while traveling through Brazil?

[50:00] “Would You Like My Seat?”

Cal tells the story of meeting the woman he immediately believed he would marry—and the decidedly unimpressive first question he asked her.

[53:00] Cal’s Hidden 10,000 Hours

James realizes that Cal’s years traveling the world were effectively his apprenticeship in reading people, listening, and asking questions.

[55:00] Rebooting Curiosity

Cal explains why children ask hundreds of questions while adults learn to suppress curiosity out of fear of appearing ignorant.

[59:00] Change the Question, Change the Relationship

Cal demonstrates how questions like “Why is your best friend your best friend?” reveal far more than standard job-interview questions.

[01:00:00] The Question That Opened Mikhail Gorbachev

Instead of beginning with politics or nuclear weapons, Cal asks about Gorbachev’s father—and gets a deeply personal story connected to war and peace.

[01:03:00] What Cal Learned From Larry King

Cal explains how interviewing Larry eventually turned into daily breakfasts and a lasting friendship.

[01:05:00] Larry King, Oprah, and Olympic-Level Interviewing

Cal breaks down the different forms of intelligence and connection required by great interviewers.

[01:08:00] What 72 Hours Awake Tells You About Dr. Dre

A seemingly unusual question becomes a way to uncover passion, persistence, and how someone approaches their work.

[01:10:00] Entrepreneurs Discover the Value of Better Questions

After speaking at Summit, Cal realizes business leaders are hungry for better ways to interview and hire people.

[01:13:00] Cal Fussman’s 100 Questions

James spontaneously pitches Cal a book concept based on the questions he has used with extraordinary people.

[01:15:00] Change the Question, Change a Life

James and Cal compare stories about parents who asked their children better questions—including “What good question did you ask today?” and “What did you fail at today?”

[01:18:00] Picasso, Simplicity, and Removing What You Don’t Need

Cal uses Guernica to explain how great work often becomes more powerful as it becomes simpler.

[01:20:00] James’s Superpower: Simplification

The roles reverse as Cal questions James about how he turns complicated ideas into simple, repeatable formats.

[01:23:00] Writing vs. Podcasting

Cal reflects on how much faster a podcast allows him to capture conversations compared with the painstaking process of producing magazine pieces.

[01:27:00] Why Podcasting Changes Dead Time

James explains why audio can transform commuting, exercise, and other periods when people would never traditionally sit down to read.

[01:29:00] The Fear That Kept Cal From Podcasting

Cal admits that fear of recording technology—not interviewing—was what delayed him from starting Big Questions.

[01:32:00] From Journalist to Entrepreneur

Cal begins thinking differently about distribution, media, business, and how to get more impact from the work he already knows how to do.

[01:34:00] How Much Preparation Is Too Much?

James and Cal compare approaches to research and discuss the balance between preparation and arriving genuinely curious.

[01:36:00] Do You Always Need a New Story?

Gary Vaynerchuk and Jerry Seinfeld become examples of why repetition can be more useful than constantly creating something new.

[01:41:00] Podcasting as the New Unknown

Cal realizes that listening to unfamiliar conversations may recreate some of the discovery he once found by getting on buses without knowing the destination.

[01:43:00] Big Questions and Cal’s Next Act

Cal talks about committing to podcasting and asks James for recommendations as he enters a new medium.

[01:48:00] Stop Reinventing the Wheel

Cal reflects on how much of his career has been built around chasing the next story and why repeatable systems might let him accomplish more.

[01:51:00] 80% of the Value for 20% of the Work

James and Cal discuss simplicity, production quality, and finding the format that creates the most value without unnecessary complexity.

[01:53:00] The Beginning of Act Three

At 61, Cal says he feels capable of accomplishing more in the next chapter of his life than he did in the previous six decades.

Additional Resources:

• Cal Fussman — Official Website
• Big Questions with Cal Fussman
• The Tim Ferriss Show
• Tools of Titans by Tim Ferriss
• Don’t Sweat the Small Stuff by Richard Carlson
• The 4-Hour Workweek by Tim Ferriss

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.