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Marketplace Tech
Polling response rates are dropping. AI chatbots could be the solution.
Sep 19, 2024
In this enlightening discussion, guest Bruce Schneier, a renowned lecturer on security and privacy at the Harvard Kennedy School, tackles the modern challenges of polling amidst declining response rates. He proposes the use of AI chatbots to revolutionize data collection and enhance polling accuracy. Bruce dives into how AI can evoke diverse responses, navigate public skepticism, and potentially reshape market research. By blending AI and traditional methods, he advocates for a future where polling can accurately reflect public opinion.
11:33
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Quick takeaways
- Declining response rates in polling indicate a pressing need for innovative methods to accurately capture public opinion in elections.
- Utilizing AI in polling could enhance data collection and analysis, although it presents challenges like potential biases in training data.
Deep dives
Challenges in Traditional Polling
Collecting polling data has become increasingly difficult, primarily due to declining response rates from the public. Many polls now experience significantly low engagement; for instance, a recent live telephone survey reported a mere 2% response rate. This challenge has resulted in a skepticism towards polling data, as the inaccuracies in past election predictions have led people to question its reliability. Consequently, there is a growing need for innovative approaches to polling that can better reflect public opinion in today's digital age.
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