2min chapter

Marketplace Tech cover image

Polling response rates are dropping. AI chatbots could be the solution.

Marketplace Tech

CHAPTER

Enhancing Market Research with AI: Opportunities and Limitations

This chapter explores how AI technology is transforming market research, particularly in developing accurate consumer personas through demographic data. It highlights the potential benefits and limitations of AI, using the example of its failure to capture current perspectives on the Russian invasion of Ukraine.

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