#178 Why B2B Marketing Should Be About Your Customer

👉 Kushal Saini Kakkar is interviewing Sam Dunning for the 'Wingman' podcast: 'On The Flip Side' Kushal Saini Kakkar is Director of Brand & Content at Wingman - Wingman records, transcribes and analyzes sales calls in real-time to give insights on whats working in the sales process, and nudges to improve calls. 👉 Listen to Kushal Saini Kakkar & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 The best channels for growth today - for all GTM teams? 👉 What should CEOs keep in mind to ensure best alignment between sales-marketing? 👉 In which areas should sales and marketing work closer together? 👉 What leads to friction between the two teams? 📙 Grab Sam's Latest Book: http://websiteleadgenbook.com/ 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk