This is an episode of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity.

Today’s guest is Baroness Sue Campbell of Loughborough, the former chair of UK Sport who is now The FA’s Director of Women’s Football.

We talk about the UEFA Women’s Euros, currently taking place across England. We use this as a jumping off point to ask, what are The FA’s hopes and plans for the women’s game, how will the Women’s Super League evolve, why has The FA decided against developing a relationship with private equity and what are the implications of these decisions. Sue Campbell is as ever, a straight talker and the result is a fascinating insight in to the game’s present and future.

One of the big ambitions of this series has been to look at the football market through the eyes of the people who own and control the clubs and the people in charge of the leagues and the sports’ governing bodies. So previous episodes have featured Rick Parry, the chair of the EFL, Mark Bullingham, CEO of The FA and Kelly Simmons, head of the women’s professional game at The FA and the WSL.

On the club ownership side, we’ve had guests including Andy Holt, owner of Accrington Stanley, and Paul Conway, head of Pacific Media Group, one of the leading proponents of a multi-club ownership model, which is a feature of today’s conversation with our guests Brett Johnson and Fabrice Bocquet.

Every episode of ReThinking Sport can be found by searching Unofficial Partner via the big podcast providers, including Apple Podcasts, Spotify, Google Podcasts or via your favourite podcast app. Alternatively, you can go direct to unofficialpartner.com and search ‘Portas’ and you’ll find series one and two in their entirety.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner

We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

PNR 115: Stop It! Content Marketing Is NOT a Game of Traffic