Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, talks about higher education’s take on SEO. By nature, higher education is extremely siloed with everyone focusing on their specific goals. Through SEO education, seeking out opportunities for crosslinking and cross promoting, large organizations can begin to see an overall increase in organic traffic. Today, Brian discusses breaking down silos with SEO. Show Notes
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast