How I Built This with Guy Raz Dutch Bros. Coffee: Travis Boersma
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Jun 26, 2023 Travis Boersma, co-founder of Dutch Bros Coffee, shares his inspiring journey from a coffee cart in Oregon to a billion-dollar franchise. He recounts the brotherly bond that fueled their passion and creativity, even as they faced early challenges from local competition. The conversation takes a poignant turn as Travis opens up about personal tragedies, including an ALS diagnosis in the family, which tested their resilience. They also dive into the evolution of espresso culture, sparking a light-hearted debate about American versus Italian coffee.
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Initial Espresso Experience
- Dane initially disliked espresso's bitterness after trying it at a restaurant.
- Travis then took him to Western Expresso where he loved a vanilla latte, sparking their business idea.
Espresso Cart Search
- Travis remembered seeing espresso carts in Portland as a child, piquing his interest.
- Their search for a cart led them to a dilapidated one Nordstrom's was selling for $5,000, which they declined.
Learning to Make Espresso
- Initially, neither brother knew how to make espresso, which posed a challenge.
- They prioritized finding a supplier who could also teach them the craft, leading them to Paul Layton.