Eat Blog Talk 719: From TikTok to Your Blog: Mastering Viral Food Content with Ella Padilla Mitchell
In episode 719, Ella Padilla Mitchell shares how food bloggers can stay on top of food trends to create content that resonates and drives engagement.
Ella is the hungry brain behind Eatin With Ella, a food and travel brand where she documents everything from street eats in Hong Kong to secret pasta spots in Seoul. She creates content that makes people say "I need that in my mouth now," and she's not afraid to hop a plane (or just a Phoenix freeway) in the name of flavor. She's built a following by keeping it real, fun, and full of carbs—with a side of good lighting and better vibes.
In this episode, you'll learn how to spot, leverage, and creatively adapt food trends to grow your online presence and connect with your audience on multiple platforms.
Key points discussed include:
- Spot trends early by scrolling TikTok: TikTok is usually where food trends originate before making their way to Instagram or Facebook.
- Leverage curiosity and engagement: If a viral video sparks questions in the comments, that's your cue to create a recipe or offer insight that adds value.
- Translate trends into blog content: Don't just stop at social media—turn viral ideas into structured, accessible recipes on your blog with clear measurements.
- Use SEO strategically: Incorporate phrases like "viral TikTok recipe" or "copycat [creator's name] dish" to capture what people are actually searching for.
- Ask locals when traveling: When seeking foodie gems abroad, Ella recommends asking locals, exploring Reddit, and watching Anthony Bourdain episodes for authentic finds.
- Post imperfect content consistently: Let go of perfectionism - showing up regularly—whether you're polished or not—is how you open the door to exciting opportunities.
- Batch content to avoid burnout: Take advantage of creative bursts by batching content, so you can schedule posts and give yourself breathing room during low-energy periods.
If You Loved This Episode…
You'll love Episode 705: How to Build A Multi-Channel Brand Without Burning Out With Yasmin Henley.
Connect with Ella Padilla Mitchell