Becker’s Healthcare Podcast Transparency and Growth in ASC Care with Adam Hornback of Hinkapin Health
Nov 16, 2025
In this conversation with Adam Hornback, a healthcare executive and COO of Hinkapin Health, listeners delve into the importance of transparent pricing in outpatient care. Adam shares insights on how direct care models can empower patients and reduce costs by bypassing large insurers. He also discusses the exciting growth potential for Ambulatory Surgery Centers (ASCs) as procedures shift away from hospitals, emphasizing the need for careful evaluation of complex cases while prioritizing patient safety in the process.
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Transparent Pricing Drives Patient Access
- Rising healthcare costs are pushing patients and employers toward transparent, cash-friendly options like ASCs.
- Adam Hornback sees transparent pricing as a core response to affordability pressures.
Employer-Led Direct Care Growth
- Direct care and subscription models for primary care are expanding as employers seek cost control.
- Hornback highlights employer-driven models as a trend shifting care delivery and cost responsibility.
Employer Models Return Control To Patients
- Employer-based solutions can bypass large insurers and return control to patients.
- Hornback believes employer-direct models reduce employee costs and increase patient choice.