In today’s episode, I’m sharing something from 2020 that I recently revisited and found very relevant to what’s going on in the market today. Keith Cunningham’s book, The Road Less Stupid is one of the best business books of all time, and when the pandemic hit, he wrote a very insightful piece about Business Oxygen. It applies to what we’re seeing today, so I’m going to share those insights with you.  

In real estate and the industries around, many agents and businesses are hurting. When things are on the decline in our businesses, so many things require our attention, but there’s one thing, without which, we just can’t survive. For human beings, oxygen is the key to staying alive. For businesses, it’s cash and cash flow, if there’s no cash flow, the business dies and in light of the current economic turmoil, it’s critical for us to pay granular attention to it. 

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