The Marketing Millennials
323 - Principles of Effective Social Media Marketing with JS Stansel
May 9, 2025
JS Stansel, a seasoned social media veteran and author, shares his expertise on effective social media management. He emphasizes the distinction between casual users and trained social media managers, advocating for better recognition and resources for the latter. JS discusses the importance of gradual change in strategy and the necessity of authentic storytelling. He also addresses the unique challenges social media managers face and highlights the importance of tailored brand strategies to engage diverse audiences effectively.
36:34
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Quick takeaways
- Effective social media management requires trained professionals who navigate complex responsibilities beyond just scheduling posts or managing content.
- Building a tailored social media strategy that resonates with a brand's unique identity is crucial for fostering authentic audience connections.
Deep dives
The Importance of Experienced Social Media Managers
Experienced social media managers play a crucial role in shaping a brand's online presence and engagement. They are viewed as the first point of contact between the brand and its audience, making strategic decisions that go beyond mere posting. Unlike the past when social media was thought to be manageable by interns, it now demands trained professionals who understand platform nuances and audience dynamics. The expertise of a social media manager is vital for effective brand communication, community management, and crisis resolution.
