The Marketing Millennials 323 - Principles of Effective Social Media Marketing with JS Stansel
May 9, 2025
JS Stansel, a seasoned social media veteran and author, shares his expertise on effective social media management. He emphasizes the distinction between casual users and trained social media managers, advocating for better recognition and resources for the latter. JS discusses the importance of gradual change in strategy and the necessity of authentic storytelling. He also addresses the unique challenges social media managers face and highlights the importance of tailored brand strategies to engage diverse audiences effectively.
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Social Media as Brand Frontline
- Social media is the frontline interaction point between brand and audience in today's world.
- Handling social media professionally requires trained expertise and strategic skills, not casual posting.
Advocate and Educate Internally
- Social media managers must actively advocate their results and challenges to higher-ups.
- Educate colleagues regularly to showcase the strategic value behind social media efforts.
Invest in Budget and Team
- Social media management requires a budget for tools, professional development, and quality content.
- It works best as a team effort where roles are shared beyond a single person.