Pulling Punches: Why “BC Big” Isn’t Big Enough for Me — Outgrowing Your Environment as a Personal Brand

What happens when the life you've built starts to feel too small for the version of you that's emerging?

In this week’s Pulling Punches, Katrina shares a powerful personal story sparked by a lunch with her long-time friend and mentor, Dr. Lawrence Loh—who introduced her to a phrase that stopped her in her tracks: "BC Big."

This episode unpacks what it means to grow beyond the space you’re in, why success can make your old life feel out of sync, and what it really costs to step into the bigger vision you hold for your personal brand.

No filters. No scripts. Just a raw reflection on the invisible tension that comes with becoming a bigger version of yourself.

What We'll Cover:

• The unexpected origin story behind Katrina’s first-ever published research paper
• A powerful new phrase—BC Big—and why it hits so hard for ambitious entrepreneurs
• The emotional toll of outgrowing your environment, relationships, and routines
• Why shedding your “old life” is part of becoming a globally recognized personal brand
• A loving reminder that if you're feeling this tension, you're not alone—you're expanding

Links Mentioned in this episode:

• Join the Fame-Ready Entrepreneur Program – Get custom feedback, visibility opportunities, and PR support: https://knockoutdirective.myflodesk.com/group-coaching
• Read my published research - https://pubmed.ncbi.nlm.nih.gov/28928343/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/