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Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
More Volatility in Rankings! Core Update Gains Disappear
Sep 27, 2024
Morgan Overholt, an SEO expert and seasoned host, teams up with Cyrus Shepard, a prominent SEO influencer, to dive into recent fluctuations in Google rankings. They discuss the emotional toll of traffic reversals post-core update and emphasize the need for diverse traffic sources. Cyrus shares insights from his open letter to Google, critiquing the favoritism towards larger brands. The duo also highlights e-commerce trends, niche websites, and effective strategies for engaging different demographics online. Perfect for anyone navigating the SEO landscape!
01:05:44
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Quick takeaways
- Recent Google Core Update has led to significant traffic reversals for many websites, causing concerns among small publishers and SEOs.
- The Niche Pursuits community offers invaluable support for entrepreneurs facing challenges due to Google's algorithm changes, fostering collaboration and growth.
Deep dives
Impact of Google's August Core Update
Recent updates to Google search rankings indicate that many websites that initially benefited from the August core update are now experiencing significant drops in their rankings. Reports suggest that fluctuations occurred around specific dates in September, showing a reversal for some sites that had previously gained visibility, raising concerns within the SEO community. Data shared illustrates the peak performance of certain websites followed by notable declines, leading experts and site owners to speculate about the cause of this volatility. The uncertainty has sparked discussions among SEO professionals about Google's algorithms, their impact on rankings, and the challenges facing independent sites trying to sustain their online presence.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode