The Joe Pomp Show
Why Kendrick Lamar Won't Be Paid For The Super Bowl Halftime Show
Feb 5, 2025
Dive into the surprising world of Super Bowl Halftime Shows and discover why Kendrick Lamar won’t earn a dime for his performance. Explore the evolution of this electrifying spectacle since Michael Jackson's iconic 1993 show and how it became a lucrative stage for artists. Unpack the lavish commercialization of the event and its implications on fan accessibility. Learn about strategic partnerships, like those with Jay-Z’s Rock Nation, and why artists willingly step into the spotlight for the exposure rather than payment.
08:35
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Quick takeaways
- Kendrick Lamar's decision to perform at the Super Bowl Halftime Show, despite no payment, reflects a strategic move for increased visibility and tour promotion.
- The Super Bowl has transformed into a massive marketing platform, offering artists significant exposure and potential financial gains through boosted music sales and ticket interest.
Deep dives
Record-Breaking Viewership and Monetization
The Super Bowl 59 has become the most-watched television program in U.S. history, attracting over 124 million viewers in 2024. CBS generated nearly $700 million in advertising revenue from the previous year's game, leading brands to pay up to $8 million for a 30-second commercial spot. Ticket prices reflect this surge in interest, with luxury suites selling for $1.3 million, amounting to around $29,000 per person. The Super Bowl's unique combination of high viewership and substantial revenue highlights its status as a premier sports event that far surpasses even global events like the Men's World Cup in terms of monetization and media attention.
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