Why Kendrick Lamar Won't Be Paid For The Super Bowl Halftime Show
The Joe Pomp Show
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The Evolution and Impact of the Super Bowl Halftime Show
This chapter explores the transformative journey of the Super Bowl halftime show since Michael Jackson's landmark 1993 performance, underscoring its significant influence on artists today. It emphasizes the strategic collaborations with partners like Jay-Z's Rock Nation and highlights Kendrick Lamar's upcoming performance as a case study in maximizing visibility and audience impact.
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